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Print Media: Craft powerful stories through print.

Print Media provides practical skills in layout, typography, and design across multiple print formats.
The course equips learners to create professional-quality print materials while examining their impact on culture and media.

Key Concepts:

Print media has historically shaped mass communication and remains relevant despite digital growth.

Newspapers, magazines, flyers, and posters each have distinct roles tailored to their audiences.

Key design elements like typography, color, and layout work together to improve readability and impact.

Advertising in print uses visuals and branding strategies to capture attention and build recognition.

Mastery of tools is crucial for effective print design.

Technical knowledge of printing processes and file preparation guarantees quality final products.

Learning
Outcomes

VISUAL DESIGN PRINCIPLES

Apply principles of design—including layout, typography, color theory, and hierarchy—to create visually compelling print materials.


PRINT PRODUCTION TECHNIQUES

Understand the technical requirements for print production, including resolution, bleed, file formats, and printing processes.



CRITICAL ANALYSIS AND EVALUATION

Evaluate the effectiveness of print media pieces in terms of clarity, aesthetics, purpose, and communication impact. Recognize ethical and legal responsibilities.

PROJECT DEVELOPMENT AND PRESENTATION

Plan, design, and present a complete print media project that demonstrates creative and technical competencies.